These Are The Winners For The Fashion Trust Arabia’s 2024 FTA Prize

In a stunning celebration of creativity and cultural exchange, Fashion Trust Arabia (FTA) held its sixth annual FTA Prize ceremony last night at the historic El Badi Palace in Marrakech.

The 2024 FTA Prize winners on stage at the gala ceremony

This year’s event coincides with the Qatar-Morocco 2024 Year of Culture, an initiative aimed at fostering connections among diverse communities through a series of cultural exchanges and collaborations.

Under the esteemed patronage of Her Excellency Sheikha Al Mayassa bint Hamad bin Khalifa Al Thani, Chairperson of Qatar Museums and Co-Chair of Fashion Trust Arabia, the evening was a resounding affirmation of the commitment to nurture emerging fashion talent from the MENA region.

Sheikha Al Mayassa welcomed attendees alongside FTA Co-Founder Tania Fares, emphasizing the importance of supporting the next generation of designers.

The glamorous gala, hosted by acclaimed actress Angela Bassett and Egyptian star Ahmad Helmy, attracted a mix of international celebrities, industry leaders, and media representatives.

Notable guests included supermodel Helena Christensen, singer Aya Nakamura, actress Jodie Turner-Smith, and fashion icon Carla Bruni Sarkozy, among many others. The night also featured a captivating performance by singer Sophie Ellis-Bextor, who thrilled the audience with her chart-topping hits.

The winners were selected by a prestigious FTA Jury, comprising industry experts, during a highly anticipated deliberation day at the Beldi Country Club. Out of 24 talented finalists, the designers showcased their innovative collections in categories ranging from Ready-to-Wear to Eveningwear, Accessories, Jewelry, and the newly introduced Fashion Tech Award.

Each winning designer will receive a cash prize between $100,000 and $200,000, alongside a personalized one-year mentorship program facilitated by FTA’s Retail Partners and a global network of industry professionals. This mentorship covers crucial aspects of fashion business development, including sustainability practices led by Maison De Mode. Additionally, the winners from the Ready-to-Wear, Eveningwear, Accessories, and Jewelry categories will see their collections featured at Harrods internationally and Ounass within the MENA region.