This Summer Campaign Will Put You in Vacation Mode

Lindsay Judge   |   10-01-2022

Salvatore Ferragamo has revealed its latest campaign for the Spring/Summer 2022 season.


Sweeping the audience into a Mediterranean universe, the new campaign features chic sunny scenery that perfectly sets the mood.


The campaign features a short movie produced by artist and director Amalia Ulman as well as a series of images shot by Hugo Comte, showcasing the latest collections for men and women.



A sensation of relaxed freedom seeps through us as the viewer follows the campaign cast, including Amalia Ulman herself and young American Emmy award-winning actor and musician Jharrel Jerome – accompanied by models Greta Hofer, Nyaueth Riam and Xu Meen – in a summer adventure, set in the locations of an idyllic holiday location. The images capture precious moments of this adventure.


A campaign that personifies that summery essence of beauty and endless opportunities, through the unmistakeably all-Italian passion for life.


See more of the campaign below: