Elie Saab has opened its latest flagship store in the exclusive VIA Riyadh district in the Saudi capital. The boutique offers a complete immersion into the Elie Saab universe, with the space decorated exclusively by Elie Saab Maison.
The 350 sqm flagship boutique includes marble floors and plush carpets, with a colour palette in hues of white throughout the expansive boutique. This is paired with warm lighting in tones of copper and oak wood, creating a relaxed atmosphere.
Within the space there is a private haute couture salon, in addition to showcasing the most recent ready-to-wear and bridal collections, as well as childrenswear, accessories and fragrances.
The new store in Saudi Arabia is the third opening in the region in 12 months, following flagship boutiques opening their doors in other capital cities including Doha and Abu Dhabi. The new stores join Elie Saab’s established boutiques in Paris, London, New York and Milan.
Discussing the new launch, CEO, Elie Saab Jr. said: “Riyadh is developing its regional influence, and opening a boutique in the Saudi capital is therefore relevant for ELIE SAAB as we thrive into a lifestyle brand. To further cement our presence in the Gulf and the region at large, we are aiming to be accessible and meet our growing clientele to best address their specific needs.”
According to the Maison, there will be several new international openings projected for the very near future. Watch this space.