Bally expands its digital presence as it launches a new eCommerce site for the Middle East.
The latest launch in Bally’s global digital strategy will cover pan-Arab countries including the UAE, Kuwait, Lebanon Oman and Saudi Arabia and will feature a dedicated strategy for the region.
Available in both English and Arabic bally.ae will feature a wide variety of accessories and shoes for both men and women across key categories and bestselling styles. The site will be optimised for both desktop and mobile users offering shoppers a fully localised eCommerce experience.
Managed by the Jashanmal Group in the UAE, the platform will offer a seamless experience from shopping to delivery including a range of convenient payment methods.
Bally CEO said Nicolas Girotto said: “Bally.ae pioneers our global digital e-franchisee strategy in the Middle East, where we have been building a presence for over 15 years. The new site supports Bally’s solid market performance, and will enable us to deepen the dialogue with our local customer base online.”
This latest edition of Bally’s global digital reach marks 49 countries in the Swiss brand’s global digital footprint.
The Spring/Summer 20201 collection for men and women will be available to shop as well as accessories and leather goods for both men and women. Shop now at bally.ae