You’d Want to Join the Gucci Tribe After Seeing the Latest Campaign

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Gucci unveil a vibrant FW18 campaign featuring an array of artistic characters dubbed as Gucci Collectors.

Alessandro Michele created a tribe of outsiders, a group of obsessive collectors of art and artefacts. The inspiration for the campaign comes from those eccentric personalities who passionately seek out paintings, antiques, rare objects and other vintage collectibles.

Captured by Glen Luchford and set in rooms dedicated to a variety of collections, each image contains a character surrounded by their carefully amassed objects. In one shot, we see a pair of white sneakers hanging over the edge of above completely decorated in jewels. In another we see a model surrounded by a collection of butterflies, while another characters stand in a room decorated in plush toys. Alessandro Michele must be a collector of certain objects if he was keen to explore this private hobby that is such a personal phenomenon.

Inspired to start your very own shrine of trinkets? Why not make it a Gucci collection.