Balenciaga Is The Best Selling Brand In The World

Diana Bell-Heather   |   06-11-2017

Balenciaga fall 17

Balenciaga Fall 2017


Balenciaga has over taken Gucci as the best selling product brand in the world, according to global fashion search engine Lyst and the Business of Fashion.


After analysing quarterly report, the contemporary fashion house has overtaken Gucci that sits in the second spot with Off-White surprisingly taking the third  jumping a whopping 31 places since the last report. Or perhaps not so surprising with it being one of the hottest tickets during Paris Fashion SS18 with Naomi Campbell walking the runway.


“A new logo and a Collette residency kept the brand top of mind, while Demna Gvasalia continues to design products that drive the fashion narrative online,” Lyst said of Balenciaga.


Paris Fashion Week: Balenciaga SS18
SS18 Menswear: Balenciaga