Beauty Giant Shiseido Supports Healthcare Workers on the Frontline in the Fight Against COVID-19

Lindsay Judge   |   17-05-2020

Global beauty company Shiseido is giving back to health workers in the Middle East. Shiseido Group Middle East has partnered with Emirates Red Crescent to distribute skincare kits including essential skincare products to healthcare workers on the frontline in the region.


The initiative supports the company’s values of “People First”, something that has been at the heart of Shiseido since it was founded in 1872.


“ We understand that it is a tough time for our heroes as they are working around the clock to save lives and safeguard the community. Working in such an environment leaves the healthcare team with limited time for self-care, and thus having limited access to essential self-care products,” said Mohamad Al Khalil, Managing Director of Shiseido Group Middle East


As well as the donations of these skincare packages in the Middle East, as a global company Shiseido is donating 1 million Euros to the Red Cross. The donation is split between France, Italy, Spain Germany and the UK. The money will be used towards maintaining social connections with isolated and vulnerable people.


In addition, Shiseido factories in France will produce hydroalcoholic gel to relieve shortages in hospitals and retirement homes.




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