One of the most eagerly awaited fashion stores in the region, Bloomingdale’s, hosted its opening event today at the 360 MALL, Kuwait’s luxury retail destination. The momentous occasion was a stunning and fun-filled affair ‘Like No Other’.
H.H. Sheikh Ahmad Bin Abdulla Al Sabah; the Honorable Lawrence Robert Silverman, the Ambassador of the United States to Kuwait and Mattar Al Tayer joined Khalid Al Tayer, CEO – Retail, Al Tayer Group to inaugurate the second international Bloomingdale’s store, which is part of a strategic partnership between Al Tayer Group LLC and Macy’s, Inc.
Over 500 VIP guests and dignitaries attended the launch which commenced with a ribbon cutting ceremony led by Khalid Al Tayer outside the store’s VIP entrance. Guests were entertained by traditional Kuwaiti folk dancers, with the buzz continuing inside across all three-levels. Activities representing the five New York boroughs were brought to life through interactive vignettes and iconic landmarks. The Ground Level featured a replica of the popular Queens Unisphere where customers were treated to nail art sessions; the Manhattan Times Square and Little Italy vignettes located on the Mezzanine Level enthralled guests with freshly baked pizzas and live social media feeds. On Level One guests were served up cotton candy and popcorn at Coney Island.
Models showcased the latest Spring/Summer trends while ‘Wall Street bankers’ and break-dancers transformed the store’s interiors to the sidewalks of New York City, performing cleverly choreographed dance routines. Urban street artists created stunning graffiti pieces while engaging onlookers to help create master pieces. The contemporary scene was complete with a life-sized adult colouring wall featuring New York and Kuwait skylines, and “TV heads” which had guests grooving to the beats while their faces appeared live on the screens.
The most famous store in the world is often described more as a lifestyle than as a store. With the new Bloomingdale’s store opening in Kuwait, shoppers in the region will now have the luxury of a rich choice of offerings across various categories of merchandise. The entire Spring/Summer 2017 collections are now available in store for Kuwaiti shoppers to discover!