|   17-04-2016

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When we think of Brunello Cucinelli we think of the best Italian luxury lifestyle brand. It’s particularly known for its cashmere and its high standards of quality and modern craftsmanship. It is one of the most exclusive brands in the international informal luxury prêt-à-porter sector.

Today, the brand is distributed internationally in over 60 countries through 117 monobrand boutiques in leading capitals and cities worldwide. It’s now opened its doors in the UAE with a partnership with Al Tayer Group for the first boutique in the region. The new store is on the first floor of the Mall of Emirates.

Brunello Cucinelli, President and CEO said: “It is with huge pleasure that we’re starting out on this adventure with a solid partner of great experience and tradition in high luxury like Al-Tayer Group. We believe firmly in Dubai as a point of reference for sophisticated customers who are lovers of the highest quality and craftsmanship. Dubai is an enchanted city, out of the “Arabian Nights”, where there is a continual interweaving of modernity and cultural traditions, beaches and uncontaminated nature in contrast with the futuristic city centre.

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“I like this idea of fusion between cultures a lot. I believe that basic human values are the same at any latitude. We’d like to try to convey something of our philosophy through our products, but also be receptive to the numerous stimuli that a city like Dubai will give us,” he added.

The store has a chic, understated décor complimented by the use of earthy materials, unique Italian props, and clean design. With an emphasis on visual merchandising, the Brunello Cucinelli brand believes that customers get to “breathe” the spirit of the Cucinelli brand when stepping into the space. It will embody the very essence of the company’s headquarters in Solomeo, Italy; a medieval hamlet restored by Brunello Cucinelli over the past 30 years.

The menswear and womenswear spring /summer 2016 collections will debut in the new space. Opulent cashmere, knitwear, and refined outerwear in boiled wool, cashmere, shearling, mink and fur, will be the perfect compliment to the international Dubai customer.