Gucci release first virtual reality film called ‘Soul Scene’ inspired by Pre-Fall 17 collection

Natalie Hanson   |   30-04-2017

Gucci has debuted its first virtual reality film, called ‘Soul Scene,’ inspired by the Gucci Pre-Fall 17 collection by Alessandro Michele. The launch was a celebration hosted together with i-D magazine at the Mildmay Club in Stoke Newington, London.

Image: Elibeidy Martinez and Sai Bennett (Credit: Dave Benett)

The guests were provided with especially designed headsets and were offered an all-encompassing perspective from the centre of the dancefloor with an interactive 360 degree point-of-view. The video follows dancers from when they enter the club in an attention-grabbing continuous shot by director Glen Luchford with Art Direction by Chris Simmonds.

Image: Olly Alexander and Thomas Cohen (Credit: Dave Benett)

Watch the full video below!