“Nothing replaces work; not titles, not nerve, not luck.” That’s how Gabrielle used define independence. The legendary designer founded her own brand and fought for her Maison’s success as she refused to depend on anyone. Work for Gabrielle was a prerequisite for everlasting success. She not only granted women freedom of movement through traditional masculine garments such as jersey and tweed that made her signature; she also introduced hats to reveal women’s hair and the sun-kissed face a sign of radiant beauty. Nonetheless, she rejected tradition and launched her own perfume, N°5, to establish the olfactory codes; and she also, replaced high jewellery with costume jewellery of fake pearls and diamonds.
Yes, Gabrielle Chanel worked hard for herself and succeeded on all on her own, with one aim-to win her independence. In the honor of the late designer, this year Chanel decided to dedicate in celebrating Gabrielle, where Karl Lagerfeld designed a handbag and perfume called GABRIELLE CHANEL, to be launched next fall.
‘Conquer’, ‘Master’, ‘Love’ are the three verbs that Gabrielle valued in her life, and were conveyed in every short film on Inside CHANEL in 2017. It is like an online open book about the history and heritage of the house, which unveils the facets of Gabrielle Chanel and Karl Lagerfeld’s views and inspirations- a story presented as episodes for you to browse freely and make your own. Just as Gabrielle used quote, “If you’re born without wings, don’t do anything to stop them from growing.”
Enjoy the latest release of Inside CHANEL Chapter 20: Gabrielle, The Quest for Freedom.