Luxury Brands Continue to Support the Fight Against COVID-19

Lindsay Judge   |   07-04-2020

a&e reported last week on some of the luxury brands that had made donations and offered support to their countries and the world in the fight against the global pandemic we are all facing at the present time. Since then many more brands have stepped up and offered their help and support during this terrible time.



Tod’s Group



The Tod’s Group announced last night that The Della Valle family have allocated, on behalf of themselves and a sum of 5 million euros to support the family members of health workers who have lost their lives in the fight against COVID-19. The family are the latest members of the luxury world to help support those in need during this time of global crisis.


The administration of the fund will be entrusted to the Protezione Civile, which the Group thanks for “the immense work it does every day in the fight against the virus.” The fund will be called “Sempre con Voi” and anyone wishing to contribute can do so via an account opened by the Protezione Civile: IBAN  IT66 J030 6905 0201 0000 0066 432



Sociedad Textil Lonia (STL)



Production at STL, the parent company of CH Carolina Herrera and Puridicacion Garcia has shifted to support the creation of hospital gowns for those working on the front line in Spain. The fashion house is working to collect raw materials from specialised health institutions and used a pattern that has been digitalised to cut and tailor the garments. The brand is working day by day to meet the needs of doctors, nurses and hospitals to help accommodate with what is needed the most. The brand is also manufacturing masks that can be used by essential workers in the health and food industries.



Parent company Puig of Carolina Herrera fragrance has also begun to dedicate its production facilities in Vacarisses to producing hand sanitizer gel to be distributed to help support the Spanish government in the fight against COVID-19.



Tiffany & Co.


The Tiffany & Co. Foundation has committed 1 million dollars to support the UN Foundation and New York Community Trust that will be used in the fight against COVID-19. The Foundation is urgently allocating $750,000 to the COVID-19 Solidarity Response Fund for the World Health Organization, powered by the UN Foundation and $250,000 to The New York Community Trust’s NYC COVID-19 Response & Impact Fund.


Tiffany & Co. will also be matching employee donations to any qualified non-profit organization supporting COVID-19 relief, dollar for dollar. “During this global health crisis, we must all be responsive to the urgent needs of our global communities. We are proud to support organizations providing immediate relief for communities impacted by COVID-19, including our hometown of New York,” said Anisa Kamadoli Costa, Chairman & President, The Tiffany & Co. Foundation.


Capri Holdings



Global luxury fashion group Capri Holdings Limited which sees the likes of Versace, Michael Kors and Jimmy Choo amongst its brands has announced a donation of a combined more than $3 million in supports of COVID-19 relief efforts between their brands. Versace, Michael Kors and Jimmy Choo have all made substantial donations within their respective countries.


“Our hearts and souls go out to those who are working on the front lines to help the world combat the COVID-19 pandemic,” said John D. Idol, Chairman and Chief Executive Officer of Capri Holdings Limited. “We thank them for their remarkable dedication and courage and want to support them and the hospitals where they work. We also aim to strengthen organizations dedicated to helping the community. This is clearly a time for people to come together in every way and on every level, because we are all stronger in our united resolve. I want to thank Donatella and Michael for their personal commitments.”



Harvey Nichols-Dubai Launches What’s App Service Delivering Direct to Your Door

Alexander McQueen Explores the Undeniable Elegance of Lace in its Spring/Summer 2020 Collection

What the Luxury World is Doing to Support in the Fight Against COVID-19