Ferrari Luce has made history, with the first production example of the marque’s first fully electric car selling for $40 million, around Dhs147 million, at RM Sotheby’s during Monterey Car Week.
The result makes it the highest-value new car ever sold at auction, surpassing the previous record set by a Ferrari Daytona SP3, which achieved $26 million in 2025. The landmark sale reflects the significance of the Luce within Ferrari’s story: not simply a new model, but a decisive step into an electric future.
Known as “Chassis 0”, the record-breaking car was created through the Ferrari Tailor Made programme and features a specification unique to this example. Its Madreperla Semi-Gloss exterior incorporates a specially developed pigment that shifts from green to violet depending on the light, while the cabin is finished in reflective Perla Le Mans metallic leather. Dedicated wheels, bespoke brake callipers and Ferrari emblems set against an optical white background complete the design.
Developed in collaboration with Sir Jony Ive and Marc Newson of LoveFrom, the Luce introduces an unexpected interpretation of the Ferrari grand tourer. Four doors and five seats make it the most spacious and versatile car the manufacturer has produced, while four electric motors deliver 1,035 horsepower. It can accelerate from zero to 100 kilometres per hour in 2.5 seconds and reach a top speed of 310 kilometres per hour.
The auction carried a philanthropic purpose, with Ferrari donating the full proceeds to educational initiatives supported by the Ferrari Foundation. Following the sale, Chassis 0 will return to Maranello before being delivered to its new owner in early 2027.
