Rolls-Royce Motor Cars has announced its Global Dealer Awards for 2024, recognising the exceptional performance of its dealer partners across the Middle East.
The awards, which form part of the marque’s ‘Inspiring Greatness’ Strategy, celebrate excellence in business objectives, brand communications, and client service.
Dealers in the region secured three out of the six global awards, highlighting their commitment to delivering an outstanding client experience. These accolades are further complemented by a suite of regional awards, including the introduction of a new category – the Spectre Social Media Reel Competition.
James Crichton, Regional Director of Rolls-Royce Motor Cars Middle East & Africa, said:“I am immensely proud that our dealers across the Middle East have been recognised with three prestigious global awards, as well as a range of regional awards – a true testament to their unwavering dedication to delivering an exceptional client experience. This achievement reflects not only their deep commitment to excellence but also their ability to create highly personalised and unique engagements that immerse our clients in the extraordinary world of Rolls-Royce Motor Cars. Their passion, expertise, and relentless pursuit of perfection continue to set new benchmarks. With such an exceptional team driving our success, I am incredibly excited for what lies ahead and the continued excellence we will achieve together.”
In 2024, Rolls-Royce Motor Cars reaffirmed its position as an authentic luxury house by crafting the most complex, personal, and valuable motor cars in its history. The average value of Bespoke commissions for each handcrafted motor car increased by 10 per cent compared to the previous year. This trend, driven by a growing global demand for intricate Bespoke personalisation, was particularly evident in the Middle East, which continues to lead in average Bespoke value per motor car.
Rolls-Royce’s Global Dealer Awards underscore the vital role played by its worldwide network of dealer partners and their dedication to upholding the brand’s high standards of client service and luxury craftsmanship.
