Rolls-Royce Motor Cars has announced the opening of its new luxury showroom in Dubai.
Reflecting the latest visual identity of the brand, the showroom exudes sophistication, contemporary luxury, and creativity, while incorporating innovative digital technology with an inviting and relaxing interior design.
Crafted to appeal to a younger, self-made, and highly individual clientele, the new visual identity provides a wholly immersive client experience and a welcoming atmosphere where current and future clients can experience and appreciate the marque’s magnificent motor cars.
At the heart of the new showroom sits The Bespoke Commissioning Atelier. This centrepiece is set to transport clients into the magical world of Rolls-Royce. Housing some of the marque’s most exquisite examples of craftsmanship, at the Atelier customers explore and select personalised surface finishes, wood veneers, leathers, embroidery threads in a variety of vivacious hues, and fabrics for their Bespoke commissions, perfectly tailored to their personalities and desires.
Whilst this sensory-inspired space helps clients envisage their dream commission coming to life, the Bespoke commissioning experience is further complemented by the Cabinet of Curiosities. Located in the lounge area, this section features intriguing pieces that inspire and spark conversations, as well as the hospitality lounge – offering a secluded space for clients to relax and socialise.
Opening its doors to a hub of creativity and craft, on top of housing unrivalled motoring masterpieces, the showroom will provide an experience tailored to the Bespoke needs of the dealership’s most discerning clientele with meticulous attention to detail.
To commemorate this momentous occasion and add to the grandeur of the new showroom in Dubai, four exquisite models were on display, including Spectre, the marque’s first fully electric ultra-luxury Super Coupé, Phantom ‘Year of the Dragon’, one of four Bespoke motoring masterpieces commissioned to mark the Chinese New Year, Black Badge Ghost Ékleipsis, inspired by the drama, spectacle, and mystery of a solar eclipse limited to just 25 examples globally, and Black Badge Cullinan ‘Iced Black Diamond’, a stunning motor car finished in Bespoke exterior colour ‘Iced Black Diamond’ and Turchese interior.
