Rolls-Royce has introduced an immersive fragrance concept with a bespoke perfume designed to complement the rich aromas of materials used in Rolls-Royce motor cars.
Composed by the brand’s in-house perfumer, the new debut fragrance of the Bespoke Collective combines notes of Amyris, Cedarwood, Rosewood and Iris.
The first scent will be introduced on the brand’s Phantom, elevating the serenity of the Rolls-Royce experience with a unique aroma. For every new Rolls-Royce model, a specialist department within the brand, which comprises experts trained in sectors ranging from biochemistry to haute parfumerie, is consulted during the selection of leathers, woods, wools and other tactile surfaces. This includes the materials used to enhance and protect them, such as lacquers and dyes.
Designed to enrich the sensory experience within the motor car, Rolls-Royce Scent subtly introduces new comforting and relaxing olfactory themes. Cedarwood brings a calming, delicately spiced complexity, and Rosewood adds a dry, slightly sweet note, while Iris introduces a floral yet earthy quality, complemented by the woody, smoky undertones of Amyris. Experienced as one, the fragrance balances soft, precious aromas with richness and depth, effortlessly embodying the qualities of the motor car.
A fragrance-releasing system was developed for the Rolls-Royce Scent. The structure of the patented scent diffuser ensures that the fragrance is released in suitably delicate doses for a long-lasting, sophisticated sensory experience.
