Prada’s Holiday 2024 Campaign Is A Festive Feast Of Elegance

Emma Hodgson   |   20-10-2024

The house has unveiled an opulent dinner party blending fashion, artistry, and luxury for the season’s most stylish celebration

Prada has revealed the house’s highly anticipated Holiday 2024 campaign, called “The Dinner Guests.” Set in the lavish setting of an intimate dinner party, this campaign encapsulates the essence of the holiday season: a celebration of abundance, luxury, and joyful togetherness. With its masterful blend of high fashion, heritage, and modernity, Prada transforms a simple table into a stage for pure indulgence and aesthetic pleasure.

At the heart of this beautifully appointed table lies an assortment of Prada’s signature homewares – fine porcelain, exquisite crystal, and instantly recognizable house colours and patterns. These pieces set the stage for a seasonal spread that includes Milanese pastries from the historic Marchesi 1824. Centered around iconic Panettone and tiered cakes adorned with whimsical bears, the feast feels like an ode to Prada’s roots, bringing classic Italian elegance to life. Artfully arranged handbags from Prada’s Holiday collection lay like wayward gifts between decadent desserts, seamlessly blending style with the festive spirit.

The guest list is just as impeccable as the setting. Global talent from different artistic fields, including American actor Kelvin Harrison Jr., singer-songwriter and actress Maya Hawke, South Korean singer KARINA of K-pop sensation aespa, and British actor Louis Partridge, come together for the first time. Their dynamic presence adds an edge of youthful sophistication to the party, while Prada’s signature life-sized “Trick” robots—playful, unexpected guests at the table – underscore the brand’s ability to combine timeless luxury with avant-garde creativity.

Captured by celebrated photographer Willy Vanderperre, the imagery exudes charm and warmth, conjuring up a sense of festive camaraderie that feels both intimate and grand. Each element, from the polished tableware to the impeccable outfits, speaks to Prada’s vision of effortless style and comfort. But these tables aren’t merely decorative – they are imbued with symbolism, representing prosperity, connection, and the joy of the season.

With creative direction by Ferdinando Verderi, Prada’s Holiday 2024 campaign is an invitation to celebrate in style, where luxury is intertwined with playfulness, and where each moment is a perfectly orchestrated dance of fashion, food, and fantasy. Welcome to Prada’s holiday table – a place where beauty and tradition reign supreme.

Prada.com

TAGS