Rolls-Royce Motor Cars has expanded its Apiary Programme across the United Arab Emirates in celebration of World Bee Day, launching new beekeeping projects in both Ajman and Abu Dhabi.
Rolls-Royce Motor Cars Dubai has unveiled six new beehives at Al Zorah Golf Club in Ajman. The site, surrounded by mangroves and natural landscape, reflects the original apiary located at the company’s global headquarters in Goodwood, England. Four of the hives are named after the marque’s iconic models — Cullinan, Ghost, Phantom, and Spectre. Another bears the name Spirit of Ecstasy, and the final hive honours the company’s co-founder, Sir Henry Royce.
The Ajman installation has already hosted its first educational sessions, engaging more than 35 students from one school and one university. These workshops are designed to enhance understanding of bees’ essential role in pollination, biodiversity, and food security, while also encouraging environmental responsibility among young people.
Meanwhile, Rolls-Royce Motor Cars Abu Dhabi has launched its own apiary at Erth Hotel in the UAE capital. This site comprises three hives, constructed with the same materials and craftsmanship standards used at Goodwood. Home to around 60,000 bees, including three native Emirati queen bees, the initiative highlights a blend of environmental stewardship and national pride.
The Abu Dhabi site also contributes to local bird conservation, creating a green refuge that supports avian migration and biodiversity. It reflects the wider aim of the programme: to protect pollinators, raise environmental awareness, and strengthen community engagement through education-led initiatives.
The Apiary Programme, originally launched in England, forms part of Rolls-Royce’s broader approach to sustainability, combining local community involvement with global environmental goals. With these new projects in Ajman and Abu Dhabi, the marque continues to blend tradition with innovation in support of biodiversity.
