Tashas Group, the South African-founded hospitality brand led by CEO Natasha Sideris, has announced plans to open eight new locations across the Middle East and Africa, marking a significant shift from its traditionally measured growth strategy.
The expansion includes establishing Tasha-branded cafés in previously untapped markets within the United Arab Emirates, such as Ras Al Khaimah, Nad Al Sheba, Al Ain, and Sharjah. Additionally, the group plans to introduce Arlecchino by Tashas, an Italian-inspired licensed concept, in Cape Town.
The upscale beach dining concept Bungalo34 is set to open in Ras Al Khaimah, while Avli by Tasha’s will debut in Bahrain. South Africa will also see five new locations, further solidifying the brand’s presence in its home country.
A notable addition to the group’s portfolio is Café Sofi, named in honor of Sideris’s late mother.
This expansion comes amid increasing competition in Dubai’s upscale casual dining sector. With these developments, Tasha’s Group is poised to enhance its footprint across the region, bringing its distinctive blend of quality dining and stylish ambience to a broader audience.
