With a store opening in Dar Wasl Mall Jumeriah and with product lines being sold in House of Fraser, The Goodness Company is about to become the must-have sustainable lifestyle brand in the region – and with good reason.
The Goodness Company has now launched in Dubai
When we think of buying products that are sustainable – whether they’re better for the environment or sourced from small manufacturers helping to sustain a family business – we often conjured the image of clunky items by bland brands that don’t fit into our Instagram lifestyle.
While we want to do our bit, sometimes we can’t help but be dissuaded. Not to mention the price seems to creep up and up and up…
Which is exactly why we’ve quickly fallen for this new brand to open up in Dubai, The Goodness Company, which doesn’t suffer either of these sometimes deal-breaking faults.
Having launched this summer in the region – with an entire store opening in Dar Wasl Mall Jumeriah and a concession within House of Fraser – the new lifestyle brand was built on an ethos to unite soulful products with people who are passionate about leading a sustainable, natural and wholesome lifestyle without compromising on style or substance.
Key products include items such as the glass or steel reusable straws perfect for your desk or even your bag for evenings out, the bamboo toothbrush that is completely biodegradable combatting the millions of plastic ones that end up in landfills each year and alkalizing copper bottles that not only reduce the need for plastic alternatives but support small villages and family-run businesses who have been supported by the copper trade for generations.
As for the store itself, the layout and interior of the space is just as clear as our conscience is after a shopping trip at the Dubai-born shop. If you stop by any time soon, don’t forget to pick up a bar of the Chocolatier sweet treats on the way home which are completely vegan and palm oil free – another win for both brain and belly.
Find out more at the-goodnesscompany.com.