Riyadh Air launches with a collection in collaboration with Mohammed Ashi.
Saudi Arabia’s new world-class airline, Riyadh Air, hosted an exclusive event during Paris Haute Couture Week in collaboration with Saudi fashion designer and founder of ASHI Studio Mohammed Ashi. The runway show presented the first-ever lifestyle fashion collection on behalf of the airline, featuring looks for men and women.
The collection includes dozens of looks – 15 of which were unveiled on the runway – featuring timeless cashmere outerwear, dresses and trousers made of fine wool, custom leather footwear, amethyst earrings, and iconic pillbox hats, all of which are inspired by 1950s airline fashion, widely considered to be the ‘golden age’ of aviation, but with bold, modern styling for a future-forward brand.
The launch event in Paris saw distinguished guests from around the world attend to see the official reveal of the collection, which will be showcased by Riyadh Air staff and worn by cabin crew, pilots, concierges, and airport agents. It will be changed seasonally to keep the looks fresh all year round. Riyadh Air and Lucid, makers of the world’s most advanced electric vehicles, also took the opportunity to reaffirm their shared commitment to sustainable transport and eco-friendly practices. Lucid and Riyadh Air have an innovative partnership with a shared vision for the future of sustainable transportation, exploring the collaboration across co-marketing, commercial, and operational streams for guests.
For his new fashion collection, Ashi focuses on the colour amethyst with varying shades playing out across men’s and women’s pieces. The Saudi fashion designer took inspiration from the Riyadh Air aircraft livery to deliver completely bespoke colours for the new timeless collection. They were also carefully designed to complement the cabin interiors which will be revealed later this year.
Ashi cleverly included distinctive Riyadh Air elements within the concepts, such as the iconic canopy twist found in the Riyadh Air brand, and incorporated them in the lines, shadows and silhouettes of the new fashion line. The coats and jackets worn at the Paris launch also include the same modern lines as seen on the Riyadh Air logo.
Ashi, Founder and Creative Director of ASHI Studio said: “Designing for the new national airline from Saudi Arabia has had a big impact on me, knowing that we are making a mark in history. Fashion and aviation have seen collaborations in the past, but its pinnacle was over 50 years ago and I was keen to be inspired by that time. This is an amazing collaboration where fashion is helping to make an airline modern with completely unique looks. It shows that Riyadh Air has no limits and that luxury and attention to detail is key across every aspect of the experience. It’s another first for Riyadh Air, and I’m proud to collaborate with the airline.”
Riyadh Air is on track to make its maiden flight in 2025.
