Mohammed Ashi, creative director and founder of ASHI Studio, has been selected to design crew uniforms for Riyadh Air, Saudi Arabia’s newest international airline.
The partnership marks another milestone for the Kingdom’s new start-up airline, which is set to take flight in 2025.
The new uniform envisioned by the Saudi Arabian designer will reflect the airline’s dynamic approach to doing things differently, along with setting new standards in customer service and style. Riyadh Air and Ashi share a common DNA of luxury, style and a focus on the future, with both committed to showcasing the world-class ingenuity, excellence and innovation of Saudi Arabia to the world.
The Riyadh Air cabin crew fashion line will exude elegance and meticulously crafted details combining style, sophistication and comfort while paying tribute to Saudi Arabia’s warm, authentic, hospitality and future-focused vision. Ashi’s designs will ensure Riyadh Air cabin crew not only look impeccable but are comfortable and can deliver unrivalled, professional and first-class service to its guests.
Ashi, founder and creative director of ASHI STUDIO said: “It’s such an honour to collaborate with Riyadh Air to design the airline’s first-ever cabin crew fashion line. The airline will play an important role in the future of Saudi Arabia by making Riyadh one of the world’s key destinations. I am delighted to be part of a project so significant for our nation. It’s an exciting time to be in Saudi Arabia and to witness another Saudi brand going global. I am looking forward to sharing the cabin crew fashion line with the world, and to seeing the Riyadh Air team wearing my creations when it takes its maiden flight in 2025.”
Ashi will unveil the uniform design concepts and share his inspiration for the unique creations at Haute Couture Week in Paris from June 22 to 27. The full uniform launch is scheduled for later this year.
