Tory Burch To Launch Exclusive Pool Area At Nikki Beach Saint Tropez

Emma Hodgson   |   10-07-2024

Luxury fashion house Tory Burch has partnered with Nikki Beach Saint Tropez for this year’s summer season. 

The new collaboration will run from the 16th of July through to September and will feature a pop-up shop, branded daybeds and cabanas on the beach, oversized beach games, and a branded bar inspired by the designer’s summer capsule collection. 

“This collaboration beautifully blends the elegance and sophistication of Tory Burch’s designs with the vibrant and luxurious atmosphere of Nikki Beach, offering our guests a unique and unforgettable experience,” said Celia Gumbau-Serra, President of Beach Clubs & Restaurants for Nikki Beach Hospitality Group.

Rather than a traditional beach club takeover, this activation will sit outside the beach club’s pool area, creating an exciting new section with 20 additional daybeds on the beach. In this area, the daybeds and cabanas will feature the Tory Burch prints and patterns on bed covers, pillows, and umbrellas. 

Guests will also have the opportunity to explore a pop-up Tory Burch shop with caftans, stylish swimwear, Tory’s signature tunics, classic leather slides, and the iconic T Monogram handbag collection now available in lightweight raffia.