The fourth edition of Geneva Watch Days has commenced in the Swiss city. The event has fast become a key fixture in the watchmaking calendar, with more than 40 brands set to take part in this year’s event. Running from 29th August until 2nd September, the event will open to the public on 30th September.
The Bulgari Serpenti Misteriosi which has just been unveiled
The main displays will be at the Rotonde du Mont-Blanc pavilion on Lake Geneva, while there will also be satellite pop-ups across the boutiques and various other venues throughout Geneva.
Plenty of new launches are expected over the five-day event, with Bulgari leading the way with the announcement of six new timepieces. Meanwhile, Massena LAB and Ulysse Nardin amongst others have also announced new pieces to showcase at the event.
The first edition took place in 2020, after the Bulgari CEO, Jean-Christophe Babin called for a cross-brand watch event in response to Watches & Wonders and Baselworld both being cancelled in 2020.