The 5th Edition of Geneva Watch Days is currently underway in the Swiss city at the Rotonde du Mont Blanc.
Delphine Bachmann, State Councillor for the Economy and Employment and Jean-Christophe Babin, President of the Geneva Watch Days Association and CEO of Bulgari.
For the 2024 gathering, there are 52 participating brands alongside 15 official partners of the event.
Discussing the launch, Jean-Christophe Babin, President of the Geneva Watch Days Association and CEO of Bulgari said: “Supporting the industry, offering brands an informal and decentralised setting in which to launch their new products, meeting the key players in the industry – the media and retailers – but above all the general public, that’s the spirit of Geneva Watch Days. Born during the pandemic following the cancellation of the watch fairs, this event has endured, grown dramatically and become more institutionalised. It’s not a trade show, but a major, inclusive and festive event that celebrates watchmaking.”
Geneva Watch Days was initially founded in 2020 by six illustrious brands: Breitling, Bvlgari, De Bethune, Girard-Perregaux, H. Moser & Cie, MB&F.
The 2024 edition will bring together the following brands:
Alpina, Alto, Angelus, Armin Strom, Arnold & Son, Bausele, Beauregard, Behrens, Bianchet, Blancpain, Breguet, Breitling, Bvlgari, Konstantin Chaykin, Claude Meylan, Corum, Cvstos, Czapek & Cie, Daniel Roth, De Bethune, Doxa, Edox, Favre-Leuba, Fortis, Frédérique Constant Group, Genus, Girard-Perregaux, Glashütte Original, Greubel Forsey, Hautlence, HYT, Jacob & Co, Krayon, Laurent Ferrier, Lederer, L’Epée, Louis Erard, Massena Lab, Maurice Lacroix, MB&F, Micromilspec, Ming, H. Moser & Cie., Oris, Perrelet, Phillips in Association with Bacs & Russo, Raketa, Ressence, Singer, Speake Marin, Trilobe, Tutima Glashütte.
