Boucheron Opens its Flagship Store in Dubai

Fiona Lee   |   25-05-2022

Maison Boucheron installs its new Flagship boutique as a tribute to its regional clients and to expand its presence within the Middle East.


For Maison Boucheron, boutiques are much more than just places to buy jewellery pieces, they are destinations designed to convey the values of the Maison and ensure that clients feel at home. Its new flagship store located in the Dubai Mall, now occupies a larger area on the ground floor of the Fashion Avenue Extension and offers a unique personalised experience.


The Boucheron boutique marks a commitment to strengthening the presence of the brand in the Middle East, now with a total of ten locations. This new opening also marks a milestone for the Maison as it reaches its 164th year.



The new boutique presents a Parisian style which reflects the historical design of the Boucheron Hôtel Particulier on Place Vendôme in Paris. The interior is warm, inviting and integrates the Maison’s signature design concept, displaying the most incredible luxury jewellery creations.


Clients can find Quatre and Serpent Bohème, Animaux de Collection and Nature collections as well as a refined selection of high-jewellery, including Histoire de Style, Art Déco and Carte Blanche.



Visitors are also offered an ever more personalised experience with the opening of an exclusive VIP salon. This bespoke area aims to create an intimate space for visitors to appreciate the brand’s history and culture and enjoy an exceptional retail experience.