Bvlgari has launched the Bvlgari Infinito app on the Apple Vision Pro App Store, marking a new chapter in the presentation of High Jewelry. The app offers an immersive and interactive experience, allowing users to explore Bvlgari’s creations in virtual 3D environments.
This launch is the first of its kind in the jewellery industry. The debut chapter, Serpenti Infinito, centres on the brand’s iconic serpent motif, providing insight into the craftsmanship of the Serpenti Infinito High Jewelry necklace. It also features digital artworks developed for the Shanghai exhibition by digital artist Refik Anadol.
Bvlgari Infinito utilises spatial computing and high-resolution visualisation to blend luxury with digital innovation. Jean-Christophe Babin, CEO of Bvlgari, described the app as “a game-changer” for both the brand and the wider luxury industry.
The app coincides with a global programme of Serpenti Infinito Exhibitions, which began in Shanghai and will continue throughout 2025. These exhibitions aim to highlight the symbolic significance of the serpent and its link to both art and transformation.
Bvlgari Infinito will expand throughout the year with new immersive content, reinforcing the brand’s focus on innovation and cultural dialogue.
