Piaget has partnered with Lebanon-based non-profit NGO arcenciel for its NOUR initiative which will help to rebuild and support Beirut following the blast that occurred on 4th August 2020, devastating the city and causing catastrophic damage. A series of limited edition Piaget Possession Pendants in Rose Gold and White Gold will. go on sale with all proceeds going towards helping the victims of the blast.
The thirty limited edition pieces will be available until September 15th in Piaget boutiques across the Middle East. Clients will have the opportunity to engrave the word ‘Nour’, meaning ‘Light’, in Arabic, onto these limited edition pendants.
The proceeds from the NOUR initiative will serve 1,000 families by providing devices for solar energy or education support on the ground in Beirut including portable solar lights, home system solar power and refurbished laptops.
Caroline Welch-Ballentine, Piaget International Human Resources and Sustainability Director said; “At Piaget, we harness the power of the sun. The partnership between Piaget and arcenciel is a natural fit, with the shared values of equality, diversity, and sustainability of each organisation complementing the other, and is representative of Piaget’s meaningful dedication to giving back to the region. Piaget is proud of this collaboration with arcenciel that helped co-create a positive impact.”
Robin Richa, General Manager at arcenciel said; “It is thanks to friends like Piaget that arcenciel can further develop its mission in education with young people and the community by taking care of the environment like solar panel even in difficult conditions. We are all called today to work increasingly hand in hand to better serve the person and the community”.
Piaget has also partnered with Lebanese Director Elie Fahed to create a video that gives voice to the partnership, highlighting the impressive work and impact of arcenciel on the ground in Beirut. The video, shot and produced in Beirut, showcases the spirit of the Lebanese people, and the essential recovery work and community support being carried out by arcenciel.
Watch the video here: