See Boucheron’s 2023 Ramadan Campaign

Lindsay Judge   |   23-03-2023

Boucheron has revealed a new Ramadan campaign showcasing some of its latest collections.


The campaign honours the beauty and elegance of the Middle East and stars the brand’s Middle Eastern ambassador Mila Al Zahrani. In the “Invent the Future, Honour the Past” series Mila can be seen wearing the Serpent Bohème collection. In the first episode, Mila is adorned with new white gold Serpent Bohème Solarité earrings paved with diamonds.



In episode two she wears the Quatre collection as she shares a special moment with her sister: Mila passes a Quatre XXL cuff to her sister so that they can both wear the same creation and sparkle together.



In the third and final episode, Mila wears the new Quatre Double White Edition which brings together tradition and innovation through the use of ground-breaking designs, pioneering materials and cutting-edge technologies.



All of the collections are available at Boucheron stores in the Middle East and the campaign will run across the brand’s social platforms throughout April.