A. Lange & Söhne Partners With Virtual Classic Car Charity Competition

Lindsay Judge   |   06-07-2020

Watchmaker A. Lange & Söhne is the Official Timing Partner for the Concours Virtual vintage car contest in aid of UNICEF.


The online contest will feature more than 120 of the world’s most beautiful automobiles curated into 17 special classes. Over the period of a month, the Best in Show cars will be announced and all proceeds will be donated to charity.


Wilhelm Schmid driving his 1954 Frazer Nash Le Mans Coupe


A. Lange & Söhne CEO Wilhelm Schmid said of the partnership: “Sadly, the current situation does not allow us to get together and admire the beauty of classic cars with fellow enthusiasts. Many cars are currently hidden away in garages instead of being showcased. As the official Timing Partner of Concours Virtual, we are happy to make the cars accessible to a much wider audience and to raise money for UNICEF at the same time.”


Classic Days 2019


The German watchmaker has partnered with many vintage car competitions over the years, highlighting the common codes between classic cars and mechanical watches. Both created with a great appreciation of craftsmanship and built to last for a long period of time, with a pursuit of flawlessness.


Passion For Classic Events Key Visual 2020


For Lange CEO Wilhelm Schmid, the commitments reflect the company’s deep-rooted passion for sophisticated mechanics and classic elegance. “It is all about the idea of collecting, preserving and making sure these works of art survive the test of time. That is why we are committed to the world of classic cars. It reflects our passion for sophisticated mechanics and thrilling design, which is deeply embedded in the corporate culture of A. Lange & Söhne.”


The Concours Virtual classic car competition can be view at www.concoursvirtual.com