Cartier have announced another Hollywood ambassador for the Maison, actor Annabelle Wallis.
The Maison made history when they revealed Jake Gyllenhaal as the star of their Santos de Cartier watch – it was the first time they used a celebrity as a face of their campaign. Now Wallis, who is known for her role in last years film The Mummy alongside Tom Cruise and TV series Peaky Blinder’s, is the ambassador of Panthère de Cartier. On social media she wrote:
‘It is such a great privilege to work with a brand so steeped in iconic history. It’s truly is an honour to be your Panther woman.’
WWD reports that this is another step in the jewellery house’s new advertising direction and added a statement from the brand:
‘Behind her luminous complexion, blue eyes and gentle manner, the Maison discovered a great strength of character, a fearless spirit and a hunger for self-expression: the soul of a panther, driven and determined to turn convention on its head and get her teeth into something. Annabelle Wallis embodies the Panthère woman.’