Cate Blanchett Talks Sustainability With IWC Schaffhausen

Lindsay Judge   |   12-10-2020

Actress Cate Blanchett has sat down with IWC Schaffhausen CMO Franziska Gsell to talk sustainability and the future.


Following the release of IWC Schaffhausen’s second sustainability report the two women discussed a topic that is very dear to them, touching on IWC’s approach to the topic, its environmental and social impact and how it has become a leader in sustainable luxury watchmaking.


Franziska Gsell


IWC CMO Franziska Gsell, who is also the chair of the brand’s sustainability committee hosted the video conference which also saw them discuss the longevity of IWC’ mechanical timepieces and how they are in themselves sustainable thanks to the fact that they are engineered to last for generations. They also spoke about the importance of protecting the environment by purchasing renewable energy and reducing waste. Another focal point was the responsible sourcing of raw materials and IWC’s certification to the 2019 Code of Practices of the Responsible Jewellery Council (RJC).


Cate Blanchett said: “When Franziska and I first met in 2015, we quickly discovered our mutual interest in sustainability topics. It is more important than ever for brands to review their environmental footprint and take concrete steps towards sustainability. The notion of transparency is key because clients want to know how a luxury product is manufactured.”