CHANEL has introduced a new update to its iconic J12 collection with the J12 BLEU, with a unique blue matte ceramic design.
Marking a significant milestone, this new release celebrates 25 years since the launch of the original J12 in black and white. The J12 BLEU represents a bold step into uncharted territory for the luxury watchmaker, showcasing a new ceramic hue exclusive to CHANEL.
The J12 BLEU is the result of five years of research by the CHANEL Watch Manufacture, which aimed to develop a unique blue ceramic that would be both visually striking and technically impressive. The final product features a deep, matte blue that combines both intensity and sophistication. According to Arnaud Chastaingt, Director of the CHANEL Watchmaking Creation Studio, the colour choice was inspired by a desire to “illuminate black with blue,” creating a hue that is “nearly black or a black that is nearly blue.”
Blue has long been a part of CHANEL’s design heritage, appearing in fashion, beauty, and even the jewellery of the brand’s 1932 “Bijoux de Diamants” collection. However, this particular shade of blue is an entirely new addition to the House’s palette and is designed specifically for the art of watchmaking.
In addition to the unique ceramic material, the J12 BLEU also reflects CHANEL’s ongoing commitment to superior craftsmanship. The new watch is scratchproof, highly resistant, and durable, thanks to the brand’s expertise in ceramic production. The collection consists of nine models, some of which feature bright blue sapphires, adding a touch of radiance to the deep, matte ceramic.
“The J12 BLEU is a testament to the excellence of the CHANEL Watch Manufacture,” Chastaingt adds, highlighting the brand’s dedication to the highest standards of watchmaking. This new collection is not only an artistic achievement but also a reflection of CHANEL’s unwavering commitment to innovation and precision in the field of luxury watches.
With this stunning new collection, CHANEL is poised to further elevate its presence in the watchmaking industry, continuing its tradition of blending technical mastery with timeless style.
