Hublot Creates Two NFT Digital Artworks

Lindsay Judge   |   07-04-2022

Hublot and Takashi Murakami have unveiled two NFT digital works, inspired by the Hublot Classic Fusion Takashi Murakami watches.


This new phase in the artistic collaboration with the Japanese artists comes in the form of two static NFTs featuring the smiling flower, the iconic theme of Murakami’s work and his Superflat artistic movement.



The first NFT based on the All Black version, is a limited edition of 216, while the second, which will recreate the colours of the highly exclusive Sapphire Rainbow version, will be a limited edition of 108.


Our collaboration with Takashi Murakami has led us to digital art, a field of expression in which Hublot has become a pioneer on the watchmaking planet. From now on, NFTs will be an integral part of our ‘Hublot loves art’ artistic world.” Said Ricardo Guadalupe, Hublot CEO.



These NFT digital works are mainly intended for the current owners of these two limited-edition watches, to whom they will be offered under certain conditions The current owners of these watches shall actively claim the NFT from 1st April 2022 and no later than 25th April 2022. If they claim and wish, these watch owners may then receive their free NFT in their eWallet. In May, Hublot will then open a page on a decentralised non-fungible token marketplace, where owners may exchange their NFTs.


A limited number of the NFTs will also be available to the public in May 2022. Find out more at