Hublot Reveals an Exclusive Timepiece and Campaign For the FIFA World Cup 2022 in Qatar

Lindsay Judge   |   22-10-2022

As the Official Timekeeper of the FIFA World Cup 2022™ Hublot has revealed a new exclusive connected watch that will keep you up to date with every game.


The Big Bang e FIFA World Cup Qatar 2022™ connected watch is equipped with special technology bringing you every moment of each game through a dedicated football app.


Hublot has been the Official Timekeeper of the FIFA World Cup for the 4th consecutive edition and will time all 64 games at the FIFA World Cup Qatar 2022TM, including the final in the Lusail Stadium in Doha on December 18.



The 129 official referees will also be timing the game with the new Big Bang e FIFA World Cup Qatar 2022TM on their wrists.


“We’ve waited four years – the FIFA World Cup Qatar 2022TM is coming! Hublot has always been ‘unique, first, different’, becoming the first Fine Watchmaking brand in football in 2006.” Said Ricardo Guadalupe, Hublot CEO.


“Today, Hublot is the first name in football timekeeping. For this year’s tournament, we wanted to do something that expresses our belief in a free, diverse and unified world in a new and memorable way. Football is the world’s game and has a unique power to carry a message of hope to every corner of the Earth, connecting us and showcasing everything that brings us together. Passion, fairness, family.” He continued.


Hublot Loves Football – José Mourinho – The most important victory is the next one


The Big Bang e FIFA World Cup Qatar 2022TM is a Gen3 connected watch in Hublot’s collection and is the highest-performing Big Bang e to date. With an even larger and improved high-definition screen, every glorious moment of the game will be captured by the new designed dedicated football app.


Ahead of each match, the watch will be in countdown mode, keeping track of the days and minutes before each game. Then, with 15 minutes to go before each match, the watch will deliver team line-ups and player profiles, so the wearer can feast on the details from the comfort of their wrist.


As each game kicks off the watch will automatically enter “match mode” and activate “timeline”, a feature created exclusively for this watch that will help fans capture the most memorable and most important moments in football.


Hublot Loves Football – Luis Figo with his dream football designed by Mira Mikati


The launch is accompanied by the Hublot Loves Football campaign featuring global superstars, players, managers and other friends of the brand. Hublot will be there every step of the way throughout the tournament, bringing its watch owners even closer to the action.


“We’re so proud to be working with Mira Mikati and our Hublot Ambassadors and Friends of the Brand to tell this story. We’re also thrilled to be the Official Timekeeper of the FIFA World CupTM for a fourth time, going back to the South Africa tournament of 2010. We are so excited for this year’s festival of football to begin and wish every participating team the very best of luck. Hublot Loves Football!” Said Ricardo Guadalupe, Hublot CEO.


The Big Bang e FIFA World Cup Qatar 2022 will be limited to 1,000 pieces.