Hublot Reveals One Of Its Most Innovative Materials Yet

Lindsay Judge   |   12-10-2022

Hublot has unveiled the new Magic Gold watch featuring the first scratch-proof 18K gold invented by the brand’s in-house Manufacture.


This patented material is a game-changer in the industry and offers ease of wear and flexibility for the owner.


Magic Gold is the first and only 18K gold alloy in the world that perfectly withstands scratches, even with an extremely active lifestyle. It maintains its beauty, shine and polished appearance over time and doesn’t age.


Hublot’s dedication to innovation and the development of new materials has long been a key element for the brand. As part of its “Art of Fusion” philosophy, the watchmaker is constantly trying to push the boundaries and celebrate creativity and innovation. This latest development once again highlights the brand’s dedication to this philosophy and opens a new world of experimentation and satisfies the needs of the client. i


The new Magic Gold is featured in several of the brand’s iconic watches including the Sang Bleu, and Unico watches.