IWC Schaffhausen Launches New Virtual Boutique in the UAE

Lindsay Judge   |   01-06-2021

After launching its international e-boutique last year, Swiss luxury watch manufacturer IWC Schaffhausen presents a dedicated e-commerce platform in the UAE.


The easy-to-use platform will allow users to purchase watches any, time, anywhere with from the localised platform.


When arriving on the site visitors will be taken to the façade of the IWC boutique where they can discover the history and craftsmanship of IWC Schaffhausen. Upon entering the e-boutique, visitors can explore panoramic displays that tell the story of the IWC collections and learn about the watch manufacturer’s numerous successful partnerships through storytelling; an element that is at the very core of the brand.



Thanks to 360-degree dynamic video technology, visitors can click on displays and compare products, find out more about customer service, browse online catalogues, and take guided tours of the boutique. IWC watch owners can also book an appointment for the IWC Watch Spa and interact directly with IWC watchmakers for a more bespoke experience.


The new omni-channel e-commerce platform offers a unified shopping experience at the touch of a button where customers can purchase their favourite timepieces from the core collection or shop exclusive, limited-edition online pieces.


Once orders are placed, customers can either opt for a delivery service or choose to pick up their watches from The Dubai Mall or The Galleria Al Maryah Island boutiques. Shoppers will also have the option of personalising gift cards and gift-wrapping watches for special occasions.


“The IWC e-commerce platform has launched at a crucial time, especially when customers are shopping more frequently from the comfort and safety of their homes. With a dedicated customer service team available for virtual appointments, the platform will provide a smooth online shopping experience for new shoppers and also reinforce the brand’s relationships with its top customers,” said Mehdi Rajan, Regional Brand Director of IWC Schaffhausen for the Middle East, India and Africa.


To shop from IWC Schaffhausen Boutique visit the link below: