Following the Louis Vuitton Watch Prize for Independent Creatives announced earlier this year, Louis Vuitton is embarking on a series of collaborative timepieces with renowned independent watchmakers.
The inaugural project has resulted in the LVRR-01 Chronographe à Sonnerie, born from the collaboration between Atelier Akrivia and Louis Vuitton.
Discussing the new collaboration, a spokesperson for Louis Vuitton said: “Embodying the essence of both maisons, the LVRR-01 is a double-faced chronograph with a chiming complication – a true statement in the watch industry – powered by a completely new tourbillon movement developed from the ground up by Atelier Akrivia and its founder Rexhep Rexhepi in a redesigned Louis Vuitton Tambour case.”
“The fundamental concept of the LVRR-01 is encapsulated in the emblem on the sapphire dial. At a distance, it appears to be the conventional logo, but up close the emblem reveals itself to be a union of the two brand names, with “LV” subtly incorporated into “AKRIVIA”. This represents the first time in history that Louis Vuitton has combined its logo with that of another brand. The LVRR-01 seamlessly unites two houses, Louis Vuitton and Atelier Akrivia, that are separated by time but like-minded in passion”, they continued.
