This New Hublot Timepiece Is A World First In Sustainable Watchmaking

Emma Hodgson   |   25-05-2023

Swiss powerhouses Hublot and Nespresso have come together to create an innovative new timepiece. 

Their aim was to invent a watch which was built using upcycled sustainable parts, while remaining true to the ethos of Hublot’s watchmaking know-how.

The result is the Big Bang Unico Nespresso Origin, a timepiece created from recycled Nespresso coffee grounds and capsules. 


Hublot and Nespresso, two Swiss icons, have joined forces on an exceptional project:the creation of a Big Bang timepiece based on recycling and circularity.This watch is the first to be made using recycled Nespresso Aluminium capsules coffee grounds.

Creativity and boundary-pushing thinking was at the core of the collaboration, which saw recycled coffee grounds from capsules transformed into watch straps (including a rubber version and a second Velcro fabric version). Meanwhile, recycled Nespresso aluminium capsules became  the case, bezel, crown and pushers of the new timepiece. 


There are only 200 pieces available of the new limited edition iteration of the Big Bang, which has made history through the two brands joining together to create a timepiece which integrates innovation, excellence and sustainability.


Discussing the new launch, Hublot CEO Ricardo Guadalupe said “ This is a watch that delivers three world firsts: a symbol of the infinite possibilities for upcycling: a Big Bang made from the recycled aluminium of Nespresso coffee capsules; the first watch with a rubber strap containing 4.1% recycled coffee grounds from Nespresso capsules and 8.2% recycled rubber; and finally, the first watch with a Velcro strap made with SCafé, a fabric containing 5% recycled coffee grounds and 95% recycled polyester.”