Say Hello to IWC’s New Global Brand Ambassador

Hayley Kadrou   |   27-06-2019

American Football Player Tom Brady has joined as the face of the iconic aviation watch brand, IWC Schaffhausen.


Adding another title to his already impressive resume – he boasts six Super Bowl titles, four Super Bowl MVP Awards, three League MVP Awards, and 16 Division titles – American Footballer Tom Brady has joined IWC Schaffhausen as Global Brand Ambassador.


Already a fan of the 1868-established company, Brady’s current collection includes the Pilot’s Watch Chronograph TOP GUN Miramar and the Portugieser Perpetual Calendar.


On joining the luxury Swiss watchmakers, Brady said: “I am honoured to be partnering with IWC Schaffhausen, a brand I’ve long admired, not only for their timeless design but their precise engineering and attention to detail.


“I am excited to be part of the IWC family and look forward to collaborating with their talented team to share the brand’s unique heritage globally.”



IWC’s CEO Christoph Grainger-Herr commented on the partnership saying: “Tom Brady is arguably the best quarterback of all time, but also an admired role model.


“On the field, his focus is on performance and precision; off the field, he is a true gentleman, incredible father and husband while also embodying elegance and style.”


IWC has teased that several projects between the two forces are already in process. Grainger-Herr elaborated: “Tom Brady is a world-class athlete with a sense of style and an appreciation for fine watchmaking. Working with him will enable.”



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