Off-White and Byredo have collaborated on what could be the coolest fragrance collection.
There has been a lot of love for Off-White’s partership with Jimmy Choo so we expect the mix of cool fashion sensibility with Byredo’s minimalism to be an instant hit.
Named ‘Elevator Music’, Designer Virgil Abloh and perfumer and Ben Gorham have created a subtle fragrance with notes of violet, bamboo and musky ambrette. The range also includes a hair mist and hand cream, in a statement they said:
‘The project attempts to define the least amount of information needed to understand a product context and background, in this case objects we define as luxury goods.’
Part of a larger capsule collection by the duo that includes high end denim, graphic t-shirts and luxe leather bags, the fragrance will launch in April.