Huda Beauty unveiled their first venture into fragrances with a series of perfumes designed for layering.
Envisioned by Huda and Mona Kattan, KAYALI is inspired by the rich heritage and simple sophistication of the Middle East. There’s something special about having a fragrance that is entirely unique to you, and KAYALI – which translates from Arabic to ‘my imagination’ – features a collection of captivating fragrances, designed to be layered and combined.
The inaugural collection is handcrafted and perfected in France, in collaboration with Firmenich, one of the world’s leading perfume houses. Developed with lavish ingredients sourced from around the world such as Red Apple, Madagascan Vanilla, Bergamot, Rose Petal Essence, Lotus Flower, Freesia and Sheer Jasmine. The scents are as glamorous as they are powerful and modern, designed to capture the many moods of today’s woman.
“The sense of smell is the most powerful of all the senses, and so many of my memories are tied to a specific scent. I can reflect back to a time and place in my mind when I smell a certain fragrance – it just has the power to transport me. What we wanted to achieve with KAYALI is a fragrance collection that invites exploration and creativity, to create scents that are truly their own. The fragrance isn’t a part of the Huda Beauty portfolio, but a completely separate sub-brand which lives under the Huda Beauty group of companies,” says Huda Kattan.
KAYALI will be available at Sephora starting November 16, 2018.