Max Mara FW18 woman is on a mission and demands success on her own terms and dresses accordingly. She is not just boardroom exec, she has an edge that’s part punk and part screen siren.
The collection was rooted in the idea of breaking of boundaries, a platform where culture and counterculture meet thus we were treated to something new and fresh from the brand that’s associated with minimal luxury. Creative director Ian Griffiths presented a rebellious Max Mara, where the staple coats and knitwear were trimmed with fringing and tailoring had a more relaxed fit.
The first part of lady-like ensembles gave way to a punk queens who love tough leather as well as clashing leopard print with plaid. They wear logo tank tops and sweatshirts, maxi leather pencil skirts, over the elbow gloves with leather suspenders hanging from their waistbands.
The final looks saw decadent eveningwear with floor length satin dresses that moved sensually and some styled with oversized coats that you’d loosely throw over your shoulders after a glamorous evening. Hair was braided or messily gathered, some pinned with a large sparkling M while the makeup was dramatic with accent on the eyes and pop of neon pink on the lips.
The collection stayed true to what a Max Mara woman needs, a sophisticated and functional wardrobe, but there was plenty to entice a new kind of of audience with pieces that are made to have fun with.