A&E Guide To: Looking After Denim

Dana Mortada   |   24 - 12 - 2017

Zuhair Murad


Tom Ford

Miu Miu

Stella McCartney

Dolce & Gabbana


Marc Jacobs

Max Mara

Isabel Marant

Johanna Ortiz



No wardrobe is complete with a few pairs of perfectly fit jeans and a couple of staple button up jackets. Proper care is what’s going to give your go-to’s longevity so follow our guide to the best practices when it comes to looking after denim and you’ll never have to ditch another pair again.


Perfect 10

You can get away without washing your jeans for up to 10 wears, but we recommend keeping it between 5-10.



Instead of washing your jeans, give them a quick steam. It will smooth out some of the creases get rid of ‘old denim’ scent.


Inside Out

If you’re worried about jeans fading, black ones especially, turn them inside out before throwing them in the washing machine.


Hang Up

When drying jeans after hand-washing, roll them up and press to get the water out, and then lay them flat or hang them up to dry. In the dryer, use medium to low heat.


Fold It Up

Try not to just throw your denim into the wardrobe. To keep the shape, hang the jackets up on a wooden hanger and fold the jeans.


Tailor It

Nothing damages the cuff or the hems more than a wrong fit. Get your jeans taken up so they don’t fray easily and make sure the jackets are even adjusted or roll up the sleeves to prevent them from catching on something and ripping.


Leave It To Professionals

Any embroidery, sequins or decoration require extra care and attention so leave it to the experts at your chosen dry cleaners to best advise on how to look after these pieces.


Shop our denim edit above.



Travel In Style With Our Cabin Bags Edit