Egyptian apparel brand Kojak has launched a new capsule collection, ‘Knockout’, blurring the line between feminine and reckless.
The shoot, which took place on the streets of Beirut, focused on the typical urban exteriors in contrast with the feminine silhouettes of the collection. It featured dresses with an experimental edge, voluminous skirts, and different textures.
Kojak is not just a fashion brand, it relies on storytelling to send a message. The stories primarily rely on personal experiences and scenarios that are meant to push the norms and to have people question what they see. Mohanad Kojak, the designer behind his namesake label, is often considered an experimental designer, relying on unusual fabrics, such as upholstery material and tassels to create his pieces. Kojak participated in the first season of Project Runway Middle East, where he got closer to pinpointing his design aesthetic and diving more into his brand’s design identity. Throughout this journey, he also had more time to refine his skill as a designer and storyteller.
Art Direction: Ghina Maalouf
Photographer: Sam Rawadi
Make-up: Sharbel Hasbany