Go Green: Kind Brands in the Middle East

Dana Mortada   |   06 - 10 - 2017

In today’s world, it is an important time to be collectively more aware of how we are affecting and destroying our planet.

A&E focusses on fashion brands across the region that are kind to the environment and who are pushing their businesses towards an eco-conscious direction, and they are absolutely finding huge commercial success in the process. Scroll down to  take a look at our list of Middle Eastern designers that are taking all the the right steps to a greener and better world.

NK By Nour Kays 

Lebanese graphic designer Nour Kays launched NK in 2012, famous for repurposing plastic bags into eco-friendly handbags and pouches. Upon witnessing the vast amount of plastics being wasted on the streets, Nour decided to begin her entrepreneurial journey of transforming plastic shopping bags into sustainable fashionable accessories; currently the production process is being outsourced to local craftsmen and technicians in Lebanon. The environmental activist is full devoted to raising awareness on the horrific environmental conditions, and aims to encourage up-cycling and reducing waste consumption.

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All Things Mochi 

All Things Mochi was founded by Ayah Tabari, also a designer who sought to pay homage to the traditional art of embroidery and refined craftsmanship. Her designs are famous for being vibrantly delightful, and focuses on being ethically produced by diverse local artisans, and on creating jobs for unprivileged women amongst Palestinian communities.

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La La Queen 

Another Lebanese designer, Sally Sarieddine- founder of LaLa Queen brings the idea of sustainable fashion also to the handbag design industry. Sarieddine is strongly focused on ethically sourcing materials, from the harvesting process to designing, manufacturing and most importantly a healthy workforce. Her gorgeous bag designs are both kind and stylish. So everybody wins!

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Sep Jordan

Offering beautiful embroidery, Sep Jordan is an organization that appreciates craftsmanship designed by women refugee artists. This socially-conscious brand not only creates beautiful embroidered products, it also provides economic support and an ethical community-driven workforce, that heavily rich in style and taste.

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The Bayrut Express

Bayrut Express is an eco-fashion concept store in the heart of Beirut; it stocks international and local green brands and is also in an agreement with Waste Management NGO’s across Lebanon to re-use different source of materials into fashion products.



Designer Focus: Arwa Al Banawi