There is no avoiding the demand for ready-to-shop items online, and rumour has it that Céline will finally be joining the e-commerce game.
There has been much resistance from the current Artistic Director Phoebe Philo to migrate her collections online as she believes the store experience is what makes purchasing the must-have handbags and minimalist pieces so special. However, LVMH-owned fashion label will be offering online sales of bags, shoes and clothing as early as next week, according to Business of Fashion.
It is hard for designers to deny the boost of revenue that a website can bring with brands such as Gucci growing because of their e-commerce strategy. With a growing number of savvy millennial shoppers who look for luxury at a swipe of their finger has further increased the urgency for luxury labels to reconsider their digital structure.
According to the BOF, Céline will be testing the waters in France first before expanding to the rest of Europe and the US. The three-tone Trapeze bag can soon be just a click away.