It seems more brands are seeing the benefits of expanding into homeware and matchesfashion.com is the next one to do so.
Few months ago we revealed exclusively that Moda Operandi is launching into home with co-founder Lauren Santo Domingo making a case for other brands to do the same, as the next natural step to grow into a lifestyle rather than just one dimensional label. Now, another luxury e-tailer matchesfashion.com has seen the demand grow from their shoppers and from this month you can browse a wide selection of goodies for your personal sanctuary from brands like Gucci and Maison Margiela.
The homeware studio will showcase an edit of the best new and established brands across tabletop accessories, cushions and throws, home fragrance and decorative accessories delivered in monthly drops throughout the year. Not only that, the online platform will also open a retail space at 5 Carlos Place in Mayfair, London, this September stocking collaborations that will update every month of the year. Fashion & Buying Director Natalie Kingham explains:
“Our customers love to discover and learn about new designers, about the provenance of the clothes they buy and to understand the story behind the brand. We wanted to offer the same sense of discovery with homeware and offer an edit that showcases beautiful craftsmanship which also has a longevity that resonates, as it’s not seasonal or trend driven. These are pieces that the customer can love and keep forever. By approaching homeware in the same way we look at fashion it becomes a broader lifestyle concept, with a focus on creativity and artisanal designs, allowing many of the brilliant designers we work with to show their passion for interior design.”
Recognising that interiors an now an extension of personal style, the buying team approached the edit in the same way they buy fashion, so expect unique pieces you won’t find anywhere else.