Chopard Jewellery partners with Net-a-Porter.com.
For this season, the family-owned jewellery brand Chopard has big plans to partner with Net-A-Porter. The global luxury retailer will sell Chopard’s distinctive creations from their latest Happy Diamonds collection; featuring classic and timeless pieces with the brand’s famous modern twist of moving diamonds.
“Net-A-Porter is thrilled to be launching a truly unique collection from an iconic house. Chopard’s signature Happy Diamonds is the playful and innovative core of its jewelry and watch collection. We know Chopard will resonate well with our women and expect the collection to be an instant hit globally with our customer.”- Elizabeth von der Goltz, Global Buying Director at Net-A-Porter.
Net-A-Porter will stock 43 classic jewellery items and timepieces from the Happy Hearts collection, all things adorned in 18ct rose and white gold. Also, customers can expect Chopard’s best-seller watch, the iconic Happy Sport.
Clearly, the luxury market is changing drastically with a growing demand for ready to shop high-valued products being accessible online. Other brands that have reconsidered taking part of this new digital consumer include Thome Browne’s capsule collection with Colette is now available on Farfetch. Wether others will follow it is yet to be determined, but there are definitely signs of many retailers rethinking of migrating to the digital world.
Click through the gallery above to discover Chopard’s Happy Hearts collection, to be available on NET-A-PORTER starting from October 11., 2017.