Already known as one of the top four style hubs in the world, Paris has now set its sights on being the most sustainable capital of fashion by 2024.
Over the next five years, the French capital will start implementing plans to become greener by using more sustainable practices as part of an initiative entitled ‘Paris Good Fashion’.
The proposal was revealed at the Institut Français de la Mode by Frédéric Hocquard – deputy to Paris mayor Anne Hidalgo – as well as Antoinette Guhl, the deputy in charge of social economy and solidarity, and former fashion journalist Isabelle Lefort.
“Paris Good Fashion is an open community regrouping fashion professionals, brands, entrepreneurs, designers and experts who will be working together to establish a roadmap of the steps that can be taken to make Paris the sustainable capital of fashion,” said Lefort.
Divided into three strategies – creating a circular economy; improving sourcing and traceability, and making distribution, energy and communication – including Paris Fashion Week – more sustainable, all in time for the when Paris hosts the Olympic Games.
“It’s our task to invent a new future for fashion,” commented Guhl. “Our role is to encourage creation while fighting against climate change, to continue production in France while protecting natural resources and to develop our industry while looking out for our artisans. I hope this day marks the beginning of a collective movement within the fashion industry.”
Further details will be unveiled in June, but the initiative already has grabbed the attention of LVMH Moët Hennessy Louis Vuitton and the Galeries Lafayette.
Fashion that’s good for the planet? We say ‘bonjour’ to that.